Great Lakes Generators

Great Lakes Generators, LLC. is a Michigan based family owned company specializing in residential and standby generator systems. They provide full services including installation, maintenance, repair, and warranty support, ensuring clients across metro areas like Lansing, Grand Rapids, and Detroit remain powered during outages.

On this project, I focused on articulating their brand identity through visual elements that speak to reliability, craftsmanship, and regional roots. The logo, color palette, and typography were chosen to give a sense of industrial strength while honoring Michigan’s character and the Great Lakes heritage.